Ben-DutkaAs we all know, video games aren't just for kids anymore. Okay, we know that but some older mainstreamers living in 1987 may not.
And that's why they may be confused when they start seeing new GameStop Kids stores sprouting up around the country this holiday season. I can just see it now: "Gee Martha, I thought video games were for kids anyway…why make the distinction?" Yeah, why indeed?
The company has announced that the new line of stores is coming; the first location will be in Grapevine Texas, which is also where GameStop's worldwide headquarters is located. GameStop Kids obviously looks to cater to the younger demographic and eventually, the company intends to have around 80 of these stores. As you might expect, you'll see a bigger emphasis on stuff like Skylanders , Lego , and Angry Birds .
I think I remember Electronics Boutique opening up an EB Kids in the mall at which I used to work. It was the same idea…but if I remember correctly, it flopped fast. Not sure why, though.
haha oh man. Well with Nintendo's cards on the table it doesn't look like much will be done to slow resellers down. Perhaps, GameStop is acclimating themselves to a new climate. MS and Sony on the other hand may have plenty of measures in place for their upcoming game systems to dampen the used game resale efforts of companies like GameStop.
Last edited by Temjin001 on 10/26/2012 11:43:13 AM
Ridiculous overkill!!!!
And guess who almost always winds up paying anyway, the parents.
Well I looked into this and it seems that the difference between a regular GameStop and this one targeting kids is that they will focus more on selling Toys and videogame related merchandise.
So I expect to see a lot of adult 'kids' shopping there for their own 'kids. Geeks will be geeks.
I'm pretty surprised by this, especially considering a majority of gaming stores have closed recently in the UK – 3 of them in my city!
But then as a childrens store… I have to be honest, I don't think most developers consider children anymore. I bet 95% of AAA titles are rated 15+ or over. It's because shooters have stepped into the mainframe this gen, which obviously don't appeal to children… well that's how it should be anyway…
Death rattle?
Death rattle indeed.
I dont see the point of this. Most children are playing CoD anyways. 😉 it's true though!
yea i know my mom's a kindergarten teacher and some of her students play COD + its their favorite video game.
Why ? Can kids not buy from their other retail stores ?
Idea for new Gamestops store….. Gamestop: Women. OR how about Gamestop: Nerds. Gamestop: Anime ?
Awful decision.
Is there really enough content and business in that nitch do make a store?
so much money they have.
Last edited by AcHiLLiA on 10/26/2012 5:01:37 PM
Won't stop the 360 kids from buying CoD and playing it when their parents arent around
I bet 3DS will get the biggest wall
I kinda get the strategy, but it's like Kids R Us. They get a limited amount of traffic, but they aren't as big as their parent company. I think with the landscape as uncertain as it is for game stores, I would think a little harder. I'm not sure what the answer is for them, but it has to be something else.