Last year, it was Activision's Call of Duty: Modern Warfare 3 vs. EA's Battlefield 3 . And come fall, it will probably be mega-publisher vs. mega-publisher once again.
That's because Activision and Treyarch will very likely launch Call of Duty: Black Ops 2 in November, and EA is set to release Danger Close's Medal of Honor: Warfighter right around the same time (it currently holds an October 30 launch date). Plus, despite the official "mutual respect" the two companies have for each other, there is some underlying hostility…Activision CEO Bobby Kotick questioned BF3's chances in the console market, and EA CEO John Riccitiello responded by saying he hopes CoD "rots from the core."
Still, it's important to remember exactly who is making those waves. Warfighter executive producer Greg Goodrich addressed the subject in the latest issue of GamesMaster (as reported at CVG ):
"I think that because of our genre and the history of our franchise…it's just a natural thing to want to go out and pick a fight.
[But] if you look at it, almost none of it came from the development team. EA is a very big organisation, and there are a lot of grown-ups and adults that manage things that our out of our control."
Yeah, it's true that the developers weren't usually the ones doing the sniping. That typically came from PR people and business executives at the two companies, which is standard fare. Either way, though, you can bet that everyone will be keen on comparing the two biggest shooters of the year. Just no avoiding that.
Related Game(s): Medal of Honor: Warfighter