It depends on how the statements are worded, really.
As noted by GameSpot , both Disney and Activision have claimed victories in the best-selling toys-to-life brand battle: Skylanders vs. Disney Infinity .
Disney based their claim on recent NPD results, which showed that franchise sales jumped 16 percent year-over-year during the holiday period. Disney also says their market share in the category rose from 43 percent to 47 percent and that it outsold its closest competitor in terms of total starter packs sales and total sales revenue.
On the other hand, Activision says Skylanders remains #1:
"Skylanders continues its leadership position as the #1 kids video game franchise globally as well as in the U.S. by wide margins. As a global franchise in 2014, Skylanders is 30% bigger than its nearest competitor. And Skylanders Trap Team outsold its nearest competitor globally by 17%. As the creators of the 'Toys to Life' category, we are thrilled to continue to lead it for the third consecutive year."
Well, you know, a lot of this is PR. And it's the job of PR to produce and cultivate a positive, progress image. Obviously, both IPs are doing well enough to brag about. We'll just have to see who can eke out a victory in 2015 because you know we'll see new entries in both franchises.
