As the name sort of implies, Bloodborne has plenty of blood.
And you know, some people really need blood. That's why Sony is launching a new promotion in Denmark that ties the game and the need together.
Basically, if you donate blood, you get a free copy of From Software's highly anticipated PlayStation 4 exclusive. The partnership with Danish blood center GivBlod (spotted at NeoGAF ) resulted in this offer, which begins on Monday, March 23. And actually, if you don't want Bloodborne , giving blood still entitles you to another PlayStation game of your choice (possibly limited to whatever they have on hand).
But that's not all. Participating in the event automatically enters you into a sweepstakes, and the winner receives a fancy, specially designed Bloodborne -themed PS4 console.
Related Game(s): Bloodborne