Ben-DutkaAfter long-time Square Enix president Yoichi Wada stepped down, many gamers hoped for a possible return to glory.
And perhaps it's encouraging to know that new company president Yosuke Matsuda is going to review the entire situation and weed out what "doesn't work." According to Siliconera citing a recent briefing to investors, Matsuda's analysis should begin immediately and will hopefully have an impact.
"After having succeeded the important role as the president, I plan on reviewing all Square Enix duties, business and assets on a zero-based budgeting standpoint."
After Wada held the top dog role for over a decade, Matsuda must now find a way to return Square Enix to both profit and respectability on the consumer level. The bottom line is that they need to focus on what makes them successful, and try to avoid anything that causes them to slide even more. Return to their roots, maybe…? Added Matsuda:
"I'd like to fundamentally review what works and what doesn't work for our company, then cast all of our resources towards extending what makes us successful and thoroughly squeezing out what doesn't."
Square Enix Europe CEO Phil Rogers will be promoted to company director so as to assist Matsuda in this important endeavor. Wada is still with the company but in a non-managerial role so ideally, he can't do any more damage. As for Matsuda-
Psst…hey…c'mere…want a perfect example of what doesn't work and has basically earned a 100% disapproval rating from gamers? Look at this picture. Deduce logically and go from there. Thanks.
