When facing down the most popular franchise in US history, confidence is essential.
And while DICE has issued confident words before concerning the upcoming war between Battlefield 3 and the new Call of Duty , EA CEO John Riccitiello has just made the boldest statements yet . In an investor's meeting, the EA boss acknowledged that they have a "big competitor" but at the end of the day, DICE has the best horse.
"But head-to-head with Call of Duty in Q3, we have the superior game engine, a superior development studio, and a flat out superior game. Our goal is to significantly gain share in the huge FPS category and to put the other team on defense."
As most everyone knows by now, Battlefield 3 utilizes DICE's new Frostbite 2 engine, which has looked amazing in early game footage. On the flip side, CoD has used the same engine (oft-upgraded, of course) since 2005 and Activision has said it's "counterproductive" to build a new one. Added Riccitiello:
"A lot of people are telling us they want to play this game on day one. This game is designed to take that game down. If you’re looking for a battle of the titans – Red Sox vs Yankees… Microsoft or Google – and what the tip-off point is for this holiday season, this is it."
Well, even the most optimistic analysts aren't willing to say Battlefield 3 will outstrip the new CoD (likely Modern Warfare 3 ) in the sales department. But as far as many gamers are concerned, what matters most is the overall quality…and at this rate, it's hard not to put DICE in the driver's seat.
Just bear in mind that the new CoD should be announced very soon…
Related Game(s): Battlefield 3