Irrational Games founder and esteemed Bioshock creator Ken Levine recently spoke to New York Times .
But maybe they should've asked him to clarify some numbers.
The article in question says the upcoming Bioshock Infinite (slated to launch next week) may have cost publisher Take-Two Interactive $100 million to develop, with another $100 million going towards marketing. The game has been in the works for over four years and has indeed suffered several delays.
And as everyone knows, the cost of game development skyrocketed this past generation. Grand Theft Auto V , for example, has been reported to cost over $137.5 million, with another $69 million – $109.3 million set to be spent on advertising and general promotion. Most developers have complained of the high cost of AAA productions, which is why we've seen a surge of smaller downloadable titles, microtransactions, and Kickstarter. We have no doubt that Bioshock Infinite was an expensive project, too, but it seems The Times is over-estimating the cost.
That's because Levine just Tweeted :
"200 million for Infinite? Did someone send some checks to the wrong address?"
One would have to assume that as creative director and studio founder, he'd probably know. Then again, maybe Take-Two is throwing more money at the game than even Levine would've guessed. Either way, it seems obvious that Bioshock Infinite is going to have to be a very big seller…
Related Game(s): Bioshock Infinite