Playing the PlayStation Vita is fun. Know what's even more fun? Playing the Vita with Playboy models.
Sony and Playboy are teaming up to give gamers a chance to check out the new portable at eight different "Vita Hill Social Clubs" locations across the country. Visitors will get a chance to sit down and play a game with one of the lovely ladies on hand, and that will include recent PSXE interviewee and long-time gamer, Jo Garcia .
These slick clubs will be popping up in Los Angeles, San Francisco, Austin, Miami, and Chicago over the next couple of months. If you happen to be in the vicinity, you might want to mosey on over.
Here's Jo to explain.
Sony has invested $50 million in marketing the Vita, and this includes commercial spots on TV (ESPN, FOX, etc.) and plenty of PR-driven headlines. They've also got 26 titles available at launch with over 100 in the works, so they're hoping for a great reception from gamers in the US and Europe. …and for some reason, they think pairing a new product with hot women is a good idea.
How silly. 'cough'