In addition to confirming that Sony "sold out their pre-launch bundles" of the PlayStation Vita, they also explained their reasoning behind the portable's proprietary memory cards.
In speaking to GameSpot , Sony SVP of brand marketing Guy Longworth first reiterated Sony's long-term plans for the Vita (calling it a "5- to 10-year platform") and then answered a popular question concerning those memory cards:
"There are many different types of memory out there, and what we have is a very high-end piece of flash memory that comes in an extraordinarily small size. What we're trying to do is make sure that the gamer has the best possible experience and the proprietary memory we think gives gamers the best possible experience because we can very much control that memory and make sure it's the highest possible quality."
Longworth also reminded everyone that with 26 titles at launch and over 100 in development, the Vita is definitely all about the software. Then he addressed another common question concerning PS1 and PS2 classics, and the fact that they're not ready to play on the handheld at its launch.
"At the moment we're very much focused on getting our new first-party lineup and third-party lineup out there and available for consumers. So that's our focus right now."
This is a new piece of hardware, after all. So perhaps they're right not to focus on games a couple generations old…if that's all the consumers care about, they don't really care about Vita software at all, so why drop the cash for a portable unit that plays old games? At any rate, Sony is likely to keep answering questions for the next couple of weeks while the Vita starts coming into homes in North America and Europe.