Sony says it's the best all the time, and here's a list to prove it. Harris Interactive’s annual Best Brands survey has Sony placed first in the poll for the fifth consecutive year. 2,136 adults responded to the poll, with Harris adding that “survey responses were spontaneous and respondents were not asked to choose from among a list of brand names.”

Below is the entire top ten for 2004, with last year’s ranking in parenthesis:
1. Sony (1)
2. Coca-Cola (7)
3. Dell (3)
4. Kraft (2)
5. Toyota (not ranked)
6. Ford (6)
7. Honda (not ranked)
8. Procter & Gamble (8)
9. General Electric (10)
10. General Motors (4)

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