It has long since been embarrassing: Find a way to highlight sex in a headline, and you're guaranteed to get traffic.
It's true for just about any industry, but it appears to go double for video game journalism. …it's not exactly a testament to the growth of the industry, nor is it proving that gamers have actually matured.
It doesn't seem to matter what the story is, or even if it's accurate. Hell, it doesn't even have to be readable ; if you can get "naked," "nude," or "sex" into the topic headline somehow, you've automatically created a potentially super hot story. That story doesn't have to have any validity at all; I'm tempted to create a completely bogus article with a headline that puts sex at the forefront. That article wouldn't even have complete sentences and yet, it'll get attention.
I actually think it's getting worse. Sure, we all remember when the E3 booth babes were hot topics of conversation after each show. We also know that they often grabbed a fair amount of the attention; they would often steal the limelight away from big game announcements. But I figured this was temporary. I thought that with some more years behind us – and ideally, more maturity – we wouldn't be able to make a bunch of readers hyperventilate by posting a certain word or picture. I've heard naysayers say gamers are awkward and sexually repressed…we're not doing ourselves any favors, now are we?