Ben-DutkaIt didn't take long to figure out why Sony wanted to hold that press conference centering on the PlayStation Vita.
Sony Computer Entertainment has announced a price cut for the new portable in Japan; this includes both models.
In fact, both models will soon cost the same amount: Effective February 28, the Vita's cost will be 19,980 yen (about $213). The 3G model initially launched with a 29,980 yen ($319) price tag, and the Wi-Fi version held a retail cost of 24,980 yen ($266), so this is a pretty significant drop. Price has been one of the biggest – if not the biggest – stumbling block for Sony's nifty new portable, although our recent poll results indicated that most consumers believe a lack of software support is the biggest problem.
Low Vita sales haven't been a secret and obviously, Sony is looking to make the unit more appealing. Maybe they'll announce a price drop for the US at this week's press event in New York, where the company is also expected to reveal the PlayStation 4.