In the past, Sony has been accused of producing some vague and even downright bizarre ad campaigns for their new game hardware.
But creating a simpler, more straightforward slogan would make perfect sense for the PlayStation 4, right? After all, the PS4 is all about "simpler and more straightforward" from an architectural standpoint.
So maybe that's why the PS4's marketing slogan leading up to the launch will be "Greatness Awaits." Siliconera noticed the trademark application, which was filed on May 9 with the US Patent & Trademark Office. This patent covers a variety of videogame-related goods and services, including consoles and software. This follows a leaked ad for the PS4, which also boasted the "Greatness Awaits" slogan. We'll probably start seeing it everywhere.
That suits me just fine. "Greatness." …see? Simple.