In the past, Sony has been accused of producing some vague and even downright bizarre ad campaigns for their new game hardware.

But creating a simpler, more straightforward slogan would make perfect sense for the PlayStation 4, right? After all, the PS4 is all about "simpler and more straightforward" from an architectural standpoint.

So maybe that's why the PS4's marketing slogan leading up to the launch will be "Greatness Awaits." Siliconera noticed the trademark application, which was filed on May 9 with the US Patent & Trademark Office. This patent covers a variety of videogame-related goods and services, including consoles and software. This follows a leaked ad for the PS4, which also boasted the "Greatness Awaits" slogan. We'll probably start seeing it everywhere.

That suits me just fine. "Greatness." …see? Simple.

Subscribe
Notify of
9 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
telly
telly
7 years ago

Love it. Unapologetically positions PS4 as the place for, well, greatness. I'm sure they'll take a misstep at some point, but so far Sony's PS4 strategy has been really impressive. I'm definitely getting more and more excited. There's nothing quite like Christmas season when there's a great new console to look forward to, huh?

newchef
newchef
7 years ago

missteps are bound to happen but even that can be a good thing depending on how they manage it

Dukemz_UK
Dukemz_UK
7 years ago

Greatness…
Indeed!

Kryten1029a
Kryten1029a
7 years ago

I would love it if they'd make nice with Jerry Lambert. A "Greatness Awaits" campaign with kevin Butler? That would work!

WorldEndsWithMe
WorldEndsWithMe
7 years ago

After that legal trouble I don't think he'd go back to Sony.

Simcoe
Simcoe
7 years ago

Every man has his price….

WorldEndsWithMe
WorldEndsWithMe
7 years ago

Seems okay, but kind of implicitly says things haven't been great so far and that's not the case.

Kryten1029a
Kryten1029a
7 years ago

Or they could be saying: "You think it was great before? You ain't seen nothin' yet!"

___________
___________
7 years ago

dont like it at all, kinda implies just wait things will be great.
almost like their acknowledging theres going to be a slow start and they want you to be patient with them.
it has the potential to be great, buuuuuuuut it aint quite there yet…….
brilliant way to market something!
eh, why am i surprised $ony has always been abysmal at marketing things!!!!!!!