It will come as no surprise to anyone who has followed the PlayStation platform for the past decade or so.

Sony has often said their pieces of hardware have 10-year life spans; they said it for the PS2, they said it for the PS3 and now, they've said it again for their new portable device, the PlayStation Vita.

Sony boss John Koller confirmed as much in a recent IGN interview , repeating a familiar refrain:

"We’re in year one, so we’ll be supporting it for some time. But yeah, it does have its own 10-year life cycle. All of our platforms do … it’s a marathon, not a sprint. We expect long-term success from all our platforms."

The Vita has had a lackluster start although Sony says the overall sales figures aren't too disappointing. The company does, however, admit that third-party support for the handheld has been lower than anticipated and on top of which, with the explosion of mobile gaming, ten years might be a stretch this time.

It certainly wasn't a stretch for the PS2 and doesn't appear to be one for the PS3. The PS2 absolutely had a solid 10 years; in fact, that sounds exactly right (2000 – 2010), and the PS3, which launched in 2006, will soon enter its seventh year. There are several new exclusives coming that should continue to push the envelope, the newly remodeled consoles are here, and it's destined to sell well in the few years after the PS4 comes out. The Vita may be facing a very different – and tougher – road.

To me, that sounds like a fair and objective analysis. But Destructoid 's Jim Sterling reminds us all once again why the downright adolescent and just plain inaccurate Sony bashing is still going strong. But, then again, when you give Heavy Rain a 4, you've given us all the clues we need.