Why pay for a snazzy new PlayStation 4 when you can just win one?

Today, Sony Computer Entertainment America LLC (SCEA) and Taco Bell have announced a co-branded, six-week "Play the Future First" promotion. It kicks off on September 26 and runs through November 10, and yes, winners receive a PS4.

All you need to do is buy the PS4-branded Taco Bell $5 Buck Box or Big Box (which includes a Cheesy Gordita Crunch or Crunchwrap Supreme, a Burrito Supreme, a Crunchy Taco and a medium fountain drink), and that will include a special code. You text it in for a chance to win a PS4 prize pack, which will boast the console, a copy of the exclusive title Knack , and a one-year PlayStation Plus membership. Sony and Taco Bell teamed up in 2012 to give gamers a chance to win a PlayStation Vita, remember?

Said SCEA senior vice president of brand marketing Guy Longworth:

"Following the positive response from the gaming community for the PS Vita campaign last year, we are thrilled to have the opportunity to partner with Taco Bell to tap into the excitement as we prepare to launch PS4 on November 15. PlayStation and Taco Bell both have some of the most loyal fans in the world, and this promotion rewards them by providing an extraordinary opportunity to get their hands on a PS4 before it hits stores."

Also, consumers can request a code without purchase by mail or online, and the prize packs will be shipped out on November 12. If you've forgotten, the PS4 launches on November 15 in North America for $399. It's too bad that Taco Bell doesn't actually sell food but hey, at least you give yourself a shot at winning a super-cool prize!