That Share button on the new Dual Shock 4 is a nifty feature, isn't it? Do you know who originally suggested it?
It was Sony Santa Monica creative director Nathan Gary. According to a recent Edge interview with Sony Worldwide Studios president Shuhei Yoshida, the boss explained how the new controller's Share button came into being:
"I think it was [creative director] Nathan Gary in Santa Monica studios who suggested it: how about adding a dedicated button on the controller so that everybody can just press that button to share? He was helping out the external development, heavily involved in helping the development of Journey and Unfinished Swan at Santa Monica Studios."
Yoshida said Gary put together a PowerPoint presentation and pitched the Share button theory, which Sony agreed was a "brilliant idea." So it turned out to be a "pretty quick decision" and lo and behold, the creative director had directly contributed to the Dual Shock 4's fresh layout. Wouldn't it be nice to get this kind of recognition? It's a pretty good idea, after all.