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PSXE Poll Update: Move Won’t Gain Much Traction Next Gen

Some believe that motion sensing will become more advanced in the next generation. As a result, devices like PlayStation Move will become more popular.

But that's not what the majority of our readers think. While a great many do expect Move to do better when the PlayStation 4 arrives, most think Sony's motion-sensing system won't gain much traction. They say popularity will stay about the same.

Personally, I'm surprised at how many Move units Sony has sold. It's not a bad mechanic; it just lacks any top-notch AAA software. And it also seems as if Sony has stopped trying to produce that one killer app for the Move. Plenty of games these days are Move compatible but that's typically just an option, as the titles aren't clearly made for the peripheral. I can't decide if Sony should just try harder, or simply not bother. I've never cared about Move and I don't think I would in the future, no matter how advanced it got. But others may feel differently.

This week, we look to the future. Specifically, we wonder how Sony will fare in the PlayStation marketing realm in the next generation. Promoting their first-party titles has been an issue for the company in the past, and many say Sony needs to do a lot more. Do you think Sony will step up their marketing game when the PS4 hits? Or will we still have difficulty finding an Uncharted 4 commercial?

New PlayStation Slogan To Highlight Exclusive Software

"It Only Does Everything." That's the marketing slogan we all know and recognize, but it seems Sony plans to shift promotional gears.

Starting this year and according to Sony senior brand manager Scott McCarthy, the aforementioned motto will be changed to "Only On PlayStation." The reason for this move? Well, the old slogan was designed to move hardware while the new one is supposed to put the emphasis squarely on the software. Now might be just the right time; with exclusive franchise names like Uncharted , Killzone , inFamous , Gran Turismo , Twisted Metal , Ratchet & Clank , and Resistance , there's every reason to highlight the exclusive software. Maybe it's long past time for Sony to remind the consumer that when it comes to games that can only be played on a certain console, the PS3 has the obvious edge. Multiplatform titles can be excellent, too, but console-specific games often seem to be a step ahead.

Might as well put that fact on display, right? So in 2011, expect to see a lot of "Only On PlayStation" when exclusive titles are advertised.