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Microsoft Boss Anticipates Sony Will Drop PS4’s Price In US

Ben-Dutka 24 Comments

During the Tokyo Game Show last week, Sony confirmed a PS4 price cut for Japan.

Now, one Microsoft boss fully expects Sony to cut the price of the PlayStation 4 in the U.S. He didn't say exactly when that price drop will happen but it sounds like he's talking about this holiday season.

This is what Xbox One boss Phil Spencer told IGN :

"I fully expect they [PlayStation] will drop price. When I think about the playbook they've used in the past, we feel good about the plans we have in place going forward in the holiday. If history tells, then we'll see a price drop from them coming."

Spencer added that price competition is good for the industry, as he cited last holiday, when "we saw crazy sales numbers on all of the consoles." Very true but one thing I don't quite get is his citing "history." …what history? When was the last time Sony and Microsoft were in this position? I don't recall a time when a PlayStation console was outselling a cheaper Xbox console at this pace and honestly, there may be no reason for Sony to drop the PS4 price this holiday.

However, with games like Rise of the Tomb Raider , Halo 5: Guardians and Forza 6 hitting Xbox One, maybe Sony should do it.

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PS4 Price Drop Confirmed For Japan

Ben-Dutka 6 Comments

Many have been wondering if Sony would drop the price of PlayStation 4 this holiday season.

Well, they did…but only in Japan.

During Sony's Tokyo Game Show press conference, the company announced a price cut for PS4 in the Land of the Rising Sun. As of October 31, the cost of the console will be 34,980 yen, which means the price is now below $300 (about $292, to be exact).

This represents a price drop of approximately 12 percent, as the PS4 originally launched in Japan at a cost of about $334. All this being said, there's no word on whether or not Western territories will see a similar price cut. Chances are, we won't, as the system in question has performed exceedingly well in Western markets and in fact, the console's weakest region might be Japan.

Perhaps this move is to erase the weak link and rejuvenate PS4 interest. Either way, don't expect the price of the console to fall in North America any time soon.

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