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EA Believes Their Games Are Too Hard To Learn For Most

One thing to remember: The overwhelming majority of the gaming populace today is considered casual.

And maybe that's why Electronic Arts chief creative officer Richard Hilleman said what he said during the D.I.C.E. Summit in Las Vegas. As GameSpot reports, EA believes their games still have too steep of a learning curve for most consumers:

"Our games are actually still too hard to learn. The average player probably spends two hours to learn how to play the most basic game.

And asking for two hours of somebody's time–most of our customers, between their normal family lives…to find two contiguous hours to concentrate on learning how to play a video game is a big ask."

Now, before everyone around here laughs, bear in mind that we're all core gamers. No, it doesn't take any of us two hours to "learn how to play the most basic game." On the flip side, if you sit someone down who's really not familiar with video games, it will undoubtedly take that much time. But is EA and other publishers really trying to cater to everyone…? And should they?

Additionally, Middle-earth: Shadow of Mordor design director Michael de Plater said something interesting at the event: "Every game is an RPG now," he stated. That's not entirely untrue, either, as the definition of "role-playing game" continues to fluctuate with every passing year. These days, one could make an argument that just about every major game released has at least a few RPG elements.

Yes, things are changing. Things have changed.

EA: Motion Sickness Is A VR Hurdle That Needs To Be Cleared

Virtual reality has a lot of promise but before Electronic Arts dives in, they want to see improvements.

EA CFO Blake Jorgensen spoke about the subject during the 2014 UBS Global Technology Conference (as cited by GameSpot ), and he said they're "clearly experimenting" with VR right now but motion sickness is causing a problem:

"It's very exciting; the challenge is if you are at all even slightly motion sick prone, it's very tough. I've seen people within 30 seconds have to take the goggles off because … it is so immersive. It's an incredible experience and I think there's a huge opportunity but there's some technology steps that have to be played out and I think so ways to make sure people enjoy it but don't get sick by it too quickly."

Jorgensen adds that if VR does take off, either as a standalone or as part of any of the platforms EA currently supports, "we'll be there to build games." He also thinks EA's franchises are "incredibly well set up for virtual reality" due to the huge, immersive worlds in the likes of Assassin's Creed , Dragon Age , Mass Effect , and Watch Dogs .

Do you think VR is the wave of the future?

Early NBA Live 15 Adopters Can Land A Bunch Of Free Content

This is a franchise that has suffered through some tough times.

But Electronic Arts is well aware of this, which is why they're offering an incentive to snag NBA Live 15 during the game's first week of availability.

In fact, b-ball fans will receive $30 worth of bonus content entirely for free. As EA Sports explained in a blog post , early adopters will earn 10 Gold Premium packs for the game's Ultimate Team Mode. This mode has proven popular in other EA Sports franchises, including Madden and FIFA , and it's pretty self-explanatory. Remember, though, you've got only week to act; this offer is good between October 28 and November 6.

The blog post says this is a reward for all the dedicated fans out there, who have stuck with Live despite the issues. Don't forget that NBA Live 15 is three weeks late, and that's only a sample of the franchise's problems in recent years. Said EA:

"You've stuck with us through thick and thin, so we want to take this opportunity to say thanks and give you a little something to help get your experience and your Ultimate Team off on the right foot. Since Ultimate Team is quickly becoming the most popular way to play online, we're doing our best to help you get that little extra advantage up front."

Here's hoping this game was worth the wait, and that it's a worthy competitor to the excellent NBA 2K15 .

Related Game(s): NBA Live 15

EA Selects Former Starbucks Exec As Chief Marketing Officer

Electronic Arts wants to give their "player-first" campaign more gas, and now they've selected a driver.

EA has announced the hiring of former Starbucks executive Chris Bruzzo; he is now EA's Chief Marketing Officer.

Bruzzo will lead marketing and communications efforts across web and digital platforms, all with the intention of spreading the "player-first" word. Said EA CEO Andrew Wilson:

"Today, EA creates games and live services for players around the world on an ever-expanding range of platforms and unique ways to play. Partnering with our development and technology teams, Chris will ensure we are delivering personal and meaningful experiences for players every time they connect with us and play an EA game."

Wilson called Bruzzo a "brand visionary," who also spent three years with Amazon as its director of strategic communications. The EA CEO said Bruzzo is also a gamer, which is important for such a position, right? His playing days go back to Escape from Rungistan and Ultima in the early '80s, so he's definitely a long-time fan. As for the player-first campaign, it's a good idea…because right now, there are a lot of gamers out there who don't believe EA prioritizes the player.

Electronic Arts Aims To Become A “Player-First” Company

Electronic Arts hasn't been very popular in the eyes of gamers. But the company wants to change that.

New CEO Andrew Wilson is embracing a "player-first" mentality for the future, as he recently explained to Bloomberg . He admitted that EA hasn't always been viewed in the best light, and that it's important to acknowledge the problems:

"In all honesty, as I came into the role, there was this sense in the marketplace that maybe we weren't doing all that we could for the player. And my objective number one was to really re-instill a player-first mentality; a player-first culture inside the organization."

Wilson has several ideas to make EA a "player-first" company. First on the list is showing games earlier, as they just did at E3. Another way is to release public betas earlier on in the development process, and we're seeing evidence of that strategy with the Battlefield: Hardline beta, which is currently in a testing mode on the PlayStation 4 and PC.

He added that not releasing a new Need for Speed – for the first time in over ten years – this year proves the company's "player-first" idea. The bottom line is they don't want to launch a game until it's "great" and thus far, the gamer response has been "really positive." Well, sure. You mucked up Battlefield 4 and now you gotta fix things. Makes sense.

EA Admits Battlefield 4 Launch Situation Was “Unacceptable”

When Battlefield 4 first launched, it was plagued by a host of crippling issues that made it virtually unplayable online.

The problems persisted for months, which succeeded in ticking off a lot of fans. However, publisher Electronic Arts is aware that such a situation is – as they put it – "unacceptable."

During a new Eurogamer interview , EA CEO Andrew Wilson said the issue was due to an overly ambitious mindset, and the designers and and publisher have to work harder to achieve stability for a game's release:

"Think about what Battlefield 4 was: 64 player multiplayer, giant maps, 1080p, Levolution that was changing the gameplay design in an emergent way. There is a chance there are things you are going to miss through the development cycle. And you end up in a situation we had with Battlefield 4."

Wilson added that the situation in question "was unacceptable" and he says they have to be committed to delivering value to the fanbase. Let's hope the BF4 mess doesn't happen again when Battlefield: Hardline launches on October 21.

Related Game(s): Battlefield 4