Unfortunately, t's just "too expensive" otherwise.
In a recent [a]list daily interview with Ubisoft senior vice president of sales and marketing Tony Key, we learn that Ubisoft "won't even start" if they can't build a franchise out of it. So, sequels are essential.
After discussing a planned increase in marketing, which will target the publisher's biggest franchises ( Assassin's Creed and the upcoming Watch Dogs ), Key addressed the question concerning the anticipated Watch Dogs – "You want this to be the foundation of a big franchise, then?"
"Absolutely. That's what all our games are about; we won't even start if we don't think we can build a franchise out of it. There's no more fire and forget – it's too expensive."
He added that Ubisoft is in a good position with Watch Dogs , especially because they debuted it so early. It was first revealed at last year's E3, which made it one of the very first next-gen titles anyone had ever seen. But despite their positioning, Ubisoft won't be satisfied until it becomes "the biggest game of the year." Well, next to Call of Duty , Assassin's Creed became the biggest release each year, so…
Related Game(s): Watch Dogs