First, the news:
Key members of Microsoft's UK Xbox Live Advertising team have told StickTwiddlers that the Xbox One was built "with advertising in mind."
It was revealed that all ads created for the platform must work with both a standard Xbox controller and the mandatory Kinect camera. The technical account manager said that "Xbox is moving outside of the bedroom" and with so many people watching one big screen, "advertising is being consumed in a totally different way." And while they say they're integrating ads so they'll be somewhat less intrusive, they did arrive at the following disturbing conclusion:
"On Xbox, the ad is part of the actual experience."
Now, all companies require advertisement in some capacity. So while we assume Sony would take a different approach, what are you expecting from the PS4 in terms of ad pushing? As the Xbox One will be able to deliver "contextually relevant ads" (something I find immensely creepy), will Sony consider doing the same in the future? If it gets results for the competition, why wouldn't they? Is anyone a little worried about the PS4 sort of going down the same road?
Or are you confident that Sony will always put the games first, and the ads will never feel like "part of the experience?"