Timing is everything.
Call of Duty: Black Ops III managed to beat the anticipated Star Wars: Battlefront to market by 11 days and in the eyes of some, that could be problematic for EA's upcoming multiplayer shooter.
There's no doubt that the two games will be vying for players when both are available, and this head-start for Activision's product could be huge. As every multiplayer FPS lover tells me, it's very difficult to play two games at the same time; if you want to excel and keep up with the competition, you really need to stick to one. Well, it seems Black Ops III just set a new "engagement" record , with over 75 million enjoying the online action in the first three days. Of those that are currently playing the game, how many are suddenly not planning to get Battlefront …?
You were going to hold off because the latter title interested you more, but all your friends went and got CoD. Now you're sitting there, trying to wait patiently for Battlefront but every time you log onto your PS4 or Xbox One, you see your friends playing. You want to play, don't you? This phenomenon could be happening on a pretty big scale right now, and that could translate to lower-than-anticipated sales for Battlefront out of the gate. Look, in this uber-competitive industry, 11 days is like an eternity.