I'm well aware that nobody reads. Well, more specifically, nobody reads on the Internet. With the digital directive always being "less text, more media" from every single producer on earth, and places like BuzzFeed and YouTube ruling the world, this much is obvious.
But there's one thing I will never understand.
And that is why people like Angry Joe are popular, or even relevant. Now, I'm certain that at some point, text reviews for video games (and for just about anything when intended for the digital audience) will disappear. It's very difficult to get anybody to read them now and the trend is clear. But I don't really have a problem with critics standing before a camera and issuing their analysis that way. It gives the consumer more to look at and they can match the comments with the game. It's great for the would-be consumer.
That is a logical progression, I suppose. But I have never understood the fascination with people having meltdowns. I've seen several of Angry Joe's "reviews" and as far as I can tell, his lone claim to fame is getting pissed off and yelling at a game. He's obviously no journalist – can he write at all? – and I don't even understand what qualifies him to review video games. There's virtually no insight or intelligent commentary; it's just a mess. How is this entertaining? How is it even informative?
Various industry people have already come down hard on this guy, including Dave Jaffe and most recently, a DICE developer who basically accused Angry Joe of flat-out lying in regards to the Star Wars: Battlefront beta. I have also heard this guy state things that are completely untrue, so it's not like we can trust his analysis in the first place.
Of course, he doesn't have to be a journalist or even a qualified critic. I suppose if he just had a personality that didn't resemble a train wreck and he offered some interesting commentary on various products, it would make sense. But this…why? After ten seconds of this guy, I feel brain cells dying. Why, why do we bother with him?