Earlier this week, Wedbush Morgan analyst Michael Pachter said he believes the PlayStation 4 will debut at only $350 .
Now, another analyst also thinks Sony's new machine will hold a price tag that is below $400. This time it's Sterne Agee analyst Arvind Bhatia, who projected the PS4 price in a note to investors today.
Bhatia believes Sony was hurt by launching the PS3 at an "extremely high" price point ($600) and that the company will not make the same mistake again:
"Given that experience, we believe Sony will aim to keep the price point for PlayStation 4 below $400."
However, he added that because the PlayStation Network remains free, the company is missing an opportunity to subsidize the next-gen system via subscription model. Of course, there's always PlayStation Plus, which he might be missing. He also said Sony might stick to the sub-$400 price tag, even if it means losing money on every machine sold.
As for the other manufacturers, Bhatia said Nintendo "is in a tough spot," as if we didn't know that already. Expectations are low but at the end of the day, "never write off Nintendo." Then there's Microsoft's Xbox One…which requires an online connection every 24 hours , and you can only share games with people who have been on your Friends list for 30 days, and you can only do that once. There are many other mandates, restrictions, and requirements for the the console.
It isn't going over well with gamers. And it's going to cost more than the PS4? Okay, sounds like a plan, Microsoft.