Month after month, PlayStation 4 continues to outsell Xbox One in the U.S. and in most countries around the world. There are a few hiccups here and there (like back in April) but for the most part, this generation has been pretty one-sided so far.
With PS4 surpassing 25 million units in only a year and a half ( very PS2-like, believe it or not ) and Xbox One coming in at only about 13 million , Sony has a substantial lead. However, if Microsoft is going to close the gap, they have one opportunity: This holiday season.
PS4 doesn't really have any high-profile exclusives to help drive hardware sales this fall; once Uncharted 4: A Thief's End got delayed, I knew Xbox One had an opening. Toss in Halo 5: Guardians , Forza Motorsport 6 and Rise of the Tomb Raider and honestly, Microsoft's console should – by all rights – kick the crap out of the PS4 during the important holiday season. Hell, Xbox One is still cheaper, too. It should be much easier to sell consumers on Xbox One as opposed to PS4, right?
Here's the thing, though: If it doesn't happen, Xbox One may as well just throw in the towel. If it can't take advantage and really create a surge, I can't envision a more opportune moment in the near future. Once we get into 2016 and the PS4 exclusives start to hit hard, I think that system will once again soar. There's also the distinct possibility that the arrival of the Nintendo NX might have a negative impact on Xbox One sales (and PS4 sales, I guess). But no matter what, I don't think there's a better time for Xbox One to stage a comeback.
If that system doesn't pick up some big market share before 2015 is out, this console war is over. Sony wins.