No new hardware, no huge excitement.
Or so says EA. With no next-generation hardware announcement from either Sony or Microsoft, EA Labels boss Frank Gibeau said E3 2012 was "only half a show" , and third-parties were allowed to shine.
" You're only really getting half a show this year. You're getting Wii U but you're not getting the other half of the story so it's a bit awkward. Within that context I think a lot of the third-parties definitely stand out and command more of the spotlight because it's a clear and more broad-based message. "
As for EA's next-gen projects, Gibeau said now isn't the time to talk about them. He said that "gamers are smart" and they'll sniff out a pre-rendered movie or something like that. So it's important to give them something realistic; Gibeau cited last year's 14 minutes of Battlefield 3 gameplay as an example of what they'd want to deliver to the fans. Until they can, they'll keep their fancy futuristic titles under wraps.