You may have already seen this over on the PlayStation Blog but just in case:

In the latest episode of PlayStation Underground, Sony President of Worldwide Studios Shuhei Yoshida shows off his Bloodborne skills, and it's pretty cool to watch.

Yoshida has loved the game since From Software's gem launched in March; here, he faces down a high-level Chalice Dungeon without blinking an eye, and he relates his favorite weapons to use against flaming hell beasts. And did you know that he earned the Platinum Trophy? Did you get this maximum reward in the game?

For me, it's just fun to see top-tier executives having a blast with the products they produce and promote. Gotta love it to effectively promote it…? Maybe not but it probably helps.