I mean, it wasn't even close, was it?
People can blather all they want about how E3 isn't a competition when in fact, that's exactly what it is from a marketing standpoint. This "I say nobody wins because I'm all grown up!" sentiment is just dumb.
Oh, someone wins all right. Every year, one company tends to separate itself from the crowd and shine particularly brightly during E3. There are some years when it's too close to call, and others where it's just plain boring. But this year, there's really no doubt about it:
Sony beat the sh** out of the competition.
Hey, I'm all for Rise of the Tomb Raider and games like that. And Sony still needs to consider a price drop for the holiday season because there still aren't any huge AAA exclusives scheduled for the end of 2015. That remains a problem. However, speaking of exclusives, I'm pretty sure Sony blew everyone away with their PlayStation 4 games.
Guerrilla's new IP, Horizon: Zero Dawn , looks absolutely stunning and it's a huge coup for PlayStation. This isn't another Killzone ; it's an exclusive new IP that could be head-and-shoulders above anything else available when it arrives. And you knew Media Molecule was working on something amazing (because they always are) and again, it's a new IP (no LittleBigPlanet ).
Yes, that astounding Final Fantasy VII Remake is only a timed exclusive but then again, so is Rise of the Tomb Raider . And guess which one is about seven gajillion times bigger? Then there's the Shenmue III announcement , which subsequently crashed Kickstarter. Hell, this and FFVII alone basically means Sony wins hands-down. But even beyond that, there's the awesome Uncharted 4: A Thief's End , the DLC exclusive reversal in favor of PlayStation for Call of Duty: Black Ops III , and more PS4-exclusive content for Assassin's Creed Syndicate . Oh, and what's that I hear? The Last Guardian ?
We didn't even see Gran Turismo 7 , which we know is coming, and the new God of War , which we all assume is coming. Quantic Dream is still plugging away, too. I think that anybody who watched E3 had to conclude that PS4 is the system to own in the future, which is precisely what Sony – and all other manufacturers – try to do at every trade show.
Damn good job, PlayStation.