Downloadable content and microtransactions are often discussed in the video game world.

As for microtransactions, one of the industry's leading men has offered his opinion; it's Take-Two Interactive chief executive Strauss Zelnick. Speaking during this week's 43rd Annual Technology, Media & Telecom Conference (as cited by GameSpot ), Zelnick made it plain that consumers don't want to feel ripped off:

"You never want to the consumer to feel as though you've picked their pocket. You want a consumer to feel like you gave them a great experience. You want them to be happy that they spent money on the experience."

Then Zelnick addressed the free-to-play companies, who "have focused entirely on monetization" and as such, creativity takes a hit. He added that his company doesn't look at it that way at all, and they simply give consumers "what they love doing." Can't argue with that logic.

I still can't believe people fall for this microtransaction nonsense in the first place but hey, it works.