The importance of a video game's graphics is often a topic of great debate.
According to what Ubisoft CEO Yannis Mallat told Game Informer in a recent interview (as cited by NowGamer ), the new power next-generation systems provide gives developers extra freedom. Hence, "it's up to them to tailor and tame that power to what suits the game best."
He added that the believes our minds "will be blown by the graphics as a hook" but overall, that's not what's critical. The idea is to keep players playing, and he reminds everyone that it can take some time for designers to take full advantage of a new piece of hardware:
"To me, what's lying beneath that or beyond that will keep our players involved. When you think about that, even on current generation systems it always takes some time for developers to tame the machine – especially the PlayStation 3."
Mallat said that he envisions the "social complement and connected thing" will define the next generation of gaming, as compared to the current generation. Personally, I'm really hoping that isn't the case but then again, there are many who live and breath "social media" these days.