On the surface, one could easily conclude that Bloodborne 's steep difficulty is a huge turn-off for a large portion of the gaming community.
After all, this isn't 1990. Long gone are the days when video games were actually hard ; for the most part, these days, they're far more accessible because they have to be. In order to appeal to a much larger audience, you must be more accommodating. It's the same rule in all markets.
There are some who will complain that games have gotten too easy but I'm not in that group. As far as I'm concerned, they were always too hard and I'm not interested in frustration and defeat when I'm sitting down to relax. I actually think the average difficulty today feels just about right for the average gamer. That being said, I believe we're all drawn to what Bloodborne has to offer.
It's that innate desire to overcome and conquer. In a lot of ways, it's what we left behind. It's the unquenchable thirst for a victory that feels earned, that drive to best the competition, even when we feel outmatched. All humans have it (even if it's buried beneath mounds of lethargy and indifference for some), and Bloodborne tries to tap into it. Even for me, who has made it plain that From Software's games simply aren't my bag, felt it strongly when I was playing.
Therefore, I'm actually inclined to think that the title attracted quite a few new players simply because of this challenge. Instinctively, we don't like to shy away from challenges. Yes, the difficulty still puts off a great many but for many others, they might wish to rekindle their indomitable spirit.
Related Game(s): Bloodborne