As the name sort of implies, Bloodborne has plenty of blood.

And you know, some people really need blood. That's why Sony is launching a new promotion in Denmark that ties the game and the need together.

Basically, if you donate blood, you get a free copy of From Software's highly anticipated PlayStation 4 exclusive. The partnership with Danish blood center GivBlod (spotted at NeoGAF ) resulted in this offer, which begins on Monday, March 23. And actually, if you don't want Bloodborne , giving blood still entitles you to another PlayStation game of your choice (possibly limited to whatever they have on hand).

But that's not all. Participating in the event automatically enters you into a sweepstakes, and the winner receives a fancy, specially designed Bloodborne -themed PS4 console.

Related Game(s): Bloodborne

Subscribe
Notify of
10 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
trumpetmon65
trumpetmon65
7 years ago

No wonder they're the happiest country in the world.

Nas Is Like
Nas Is Like
7 years ago

I wish I knew Danish. I'd move there in a heartbeat.

Shauneepeak
Shauneepeak
7 years ago

Damn most you ever get here is like a $3 slice of Pizza or something.

Sol
Sol
7 years ago

Well damn… I'd do it just for the extra copy. I mean, I still don't have the console but man. That is a great marketing campaign if I say so myself… Do good, get a new game that revolves around a theme of blood…

Bravo to whomever came up with the idea.

wiiplay
wiiplay
7 years ago

In a nation of 5.6 million, how many of those would even take advantage of this deal?
Better yet, how many PS4's are even in Denmark?

Breadlover
Breadlover
7 years ago

Well hot diggity dayuuum…… that's just a few days short of my birthday! And why can't that ever happen near where I am?! (rage)

Breadlover
Breadlover
7 years ago

I don't usually post twice, but when I do, it's when I'm in a state of shock, awe, and incredibly envious envy XD.

This isn't just a demo right? It's frickin Bloodborne. On a disc. In a retail box.

I'm happy and sad at the same time :)(


Last edited by Breadlover on 3/19/2015 12:57:53 AM

Rachet_JC_FTW
Rachet_JC_FTW
7 years ago

well this is pritty cool inititve from sony and quite sneaky but interesting marketing strategy hope it gets people in to give blood and a few copies of bloodborne out there in people homes

happy gaming

JackieBoy
JackieBoy
7 years ago

Purely amazing.

Nas Is Like
Nas Is Like
7 years ago

I'd do it just for that.