Despite the upswing in quality this year's entry represented, it seems the Call of Duty franchise continues to decline.
After the recent NPD report , Piper Jaffray analyst Michael Olson pointed out that retail sales for the blockbuster series have declined 27 percent year-over-year.
Call of Duty has posted declining sales in each of the past three years, and the positive reaction to Advanced Warfare hasn't halted the slide. As GamesIndustry.biz reports , the latest installment earned less than half the first-month sales of 2011's Modern Warfare 3 . Activision says Advanced Warfare is the highest-selling digital launch in console history, but Olson doesn't think these sales are good enough:
"NPD data does not include digital copies or international sales, which, if included, would lessen the year-over-year decline, but we believe this data suggests potential for Q4 revenue upside is now very low."
Maybe it's not enough that the franchise got better. Maybe it's simply that consumers are just tired of the name, "Call of Duty."
Related Game(s): Call of Duty: Advanced Warfare