Video games and China don't typically mix.
But those days are just about over. Sony Computer Entertainment Inc. (SCEI) has announced that it will launch the PlayStation brand in the People's Republic of China on January 11, 2015 with the release of the PlayStation 4 (2,899 RMB) and PlayStation Vita (1,299 RMB).
Once these products are on store shelves, Sony will provide consumers with a "robust after-sales service to ensure Chinese users have a smooth and positive experience on PlayStation." Said SCEI President and Group CEO Andrew House:
"PS4 is expanding at the fastest rate in PlayStation hardware history, and the global gaming community is enjoying the ultimate entertainment experience only available on PlayStation. We are delighted that we are able to fully launch our business in China, which is a market with great potential. We look forward to delivering exciting software, convenient services and entertainment experiences only possible on PlayStation to the many gamers in China."
Additionally, 70 third-party software developers and publishers intend to provide new Chinese gamers with a steady stream of titles, and Chinese-developed games will be available as well. Sony will also provide support to the latter teams, if they require help.
For many years, video games just weren't allowed in China. Things are changing, though, and PlayStation is ready to be a big part of that change!