Here's one thing you really don't want to do in this market:
Make a promise and not keep it.
Several months ago, developer CD Projekt Red promised gamers that after the initial delay, The Witcher 3: Wild Hunt wouldn't be pushed back any farther. They even released the following statement: ""This is not our first game; we are not newbies. It's not like 'hey we are delaying and we'll keep on delaying'."
Sadly, though, in an open letter to gamers everywhere, the developers have announced another delay for the highly anticipated RPG. It's pretty significant, too; previously expected to release in February, it won't be ready until May 19. Here's part of that open letter:
"The sheer size and complexity of The Witcher, key features of the title, have had a decisive impact on production. Now, nearing the end of our work, we see many details that need to be corrected. When we release the most important game in our studio’s history, we must be absolutely sure that we did everything we could to limit any bugs to a level that will allow you to enjoy the game thoroughly.
With this in mind, we took another look at current workloads and what they mean for the team. Even though everyone is working at full speed, we concluded that we need another 12 weeks, so we are shifting the release date of The Witcher 3: Wild Hunt to May 19.
We owe you an apology. We set the release date too hastily. It’s a hard lesson, one to take to heart for the future. We know what we want to do to make Wild Hunt one of the best RPGs you will ever play. And we continue to work hard to achieve just that. So, we apologize and ask for your trust."
Okay, that date better stick or the fans will start to get pissy.
Related Game(s): The Witcher 3: Wild Hunt