Well, this is new.
Ubisoft and Edge Shave Gel have teamed up to help promote the launch of the upcoming Assassin's Creed Unity .
As seen at the Edge Facebook page , purchasing specially-marked cans of Edge shaving cream will net you unique in-game content. You'll land a brand new sword, hood, and piece of armor for the main character, although no further details were provided. Personally, I'd like to get an idea of the stats for each item but then again, I don't use Edge.
If you do, however, you might be able to give yourself the "edge" in the game with a few extra pieces of equipment. Assassin's Creed Unity launches on November 11 for PlayStation 4, Xbox One and PC.