Most analysts believe Call of Duty: Advanced Warfare will be another step in the wrong direction.
With pre-orders tracking well behind last year's Ghosts , industry experts are firmly convinced of the franchise's market decline. But unsurprisingly, Activision isn't quite ready to throw in the towel.
In speaking to GamesIndustry.biz , Activision CEO Eric Hirshberg said they're "optimistic" thanks to increased interest in the community:
"We see purchase intent well above last year and we see engagement with the brand in social media channels all being markedly up, so I'm still optimistic."
Hirshberg reminds everyone that sales estimates are based on pre-orders and how the physical copies will fare, but we live in an increasingly digital-oriented world. He also said that while pre-orders "are a good barometer for day one," they don't necessarily "reflect the overall demand for the product."
As for the directive Activision gave developer Sledgehammer games:
"Our brief to them was: Go further than you think we want you to go. Make us nervous in a good way–and come back with new ideas and new experiences … and they did."
It does seem to have worked. The early review scores are more than favorable .
Related Game(s): Call of Duty: Advanced Warfare