With such budgets, you have to assume you'll see some seriously slick promotion.
For example, Activision has released a live-action trailer for the upcoming Call of Duty: Advanced Warfare and the production values are absolutely nuts .
It boasts a mix of live-action footage and CGI and it's set to "Salute Your Solution" by The Raconteurs. We get an eyeful of futuristic combat, along with a variety of weapons, gadgets and vehicles. Also starring in the short film are Taylor Kitsch ("John Carter") and Emily Ratajkowski ("Gone Girl"); it was directed by Peter Berg ("Long Survivor"), so yeah, there's some Hollywood influence here.
Again, though, what did you expect?
Related Game(s): Call of Duty: Advanced Warfare