Analysts say the upcoming Call of Duty: Advanced Warfare won't halt the franchise's decline .
It'd be a mistake to think that even the biggest franchises can't die. Do we all remember Guitar Hero ?
However, while many like to point to that franchise as an example of a gigantic fad that eventually fell by the wayside, Call of Duty might be immune. It may have reached the exalted "can't ever kill" position occupied only by the likes of Mario , Madden , Halo , etc. Once a franchise has become ingrained, not just in gaming but also in popular culture, it seems highly unlikely that it'll ever really disappear. Sure, it might take a break for a while but for it to die out entirely ? I just don't see it happening.
And that brings up another question: Do we want it to happen? Love it or hate it, Call of Duty has done a lot for this industry. You can complain all you want that it desperately needs to innovate, and that no entry in this franchise will withstand the test of time. But when all is said and done, CoD was just plain huge for gaming. Do we want something with that much potential influence to disappear? Can we argue that it will always have a place in the industry, and that place is undeniably positive…at least to some extent?