Call of Duty: Advanced Warfare is supposed to reverse the franchise's downward trend.
But according to Cowen & Company analysts, it doesn't look like that'll happen. As reported by GamesIndustry.biz , the new entry will likely continue that fall from grace.
The analysts examined Amazon's pre-order tallies and came to the following conclusion:
"Advanced Warfare is now pacing almost 40 percent behind last year's Ghosts and almost 70 percent behind 2012's Black Ops 2. We continue to believe CoD will be down meaningfully vs. last year. With the franchise facing two consecutive significant year on year declines in sales, we think it is prudent to assume it has peaked."
Already in 2014, we've seen the record for most pre-orders broken twice; first by Watch Dogs and then by Destiny . This means that obviously, people are pre-ordering games, so it remains a decent predicting and analysis tool. When looking at those pre-orders, it seems clear that Call of Duty isn't even generating the interest the franchise generated three years ago.
Last year's Ghosts definitely didn't help matters. But hey, if Advanced Warfare turns out great, more gamers will respond, right?
Related Game(s): Call of Duty: Advanced Warfare