Let's say someone came up to you in a store, and asked you about the PlayStation 4.
"Do I buy now or do I wait?" he or she asks. What would be your response? For the sake of this hypothetical situation, let's just assume that the individual in question knows very little about video games.
I'd actually have some difficulty answering this question. Actually, I'd probably have to fire back a few questions of my own. For instance, some people are willing to consider the purchase of a new game console as an investment for the future. They don't mind that the library is still small and they'll have to wait for the heavy hitting software. They get excited about waiting and in fact, they like the idea of checking out all the new stuff on the horizon. Not everyone is a big fan of this approach, though. If they step up and spend $500 or so (you need at least a game or two, right?), they want to be satisfied now .
Of course, then you've got the problem of the definition of "satisfied." Some people are perfectly satisfied with only one or two great games, simply because they don't have the time to play more. Others want a good dozen titles ready and rarin' to go. Another argument involves price and patience; if you're willing to wait a while, you will inevitably grab the product at a lower price. You can also play the "one game you're waiting for" card; i.e., if there's one particular title they want more than any other, just advise them to wait for it.
How would you answer the question?