Activision is talking.
First, they say this year's Call of Duty (in development at new studio Sledgehammer Games) could be the best CoD game ever created."
Now, they're hyping up Destiny , the impending multiplayer-oriented shooter from Halo developer, Bungie. During a post-earnings financial call, Activision Blizzard bosses Bobby Kotick (CEO) and Eric Hirshberg (CEO of Activision Publishing) said they expect the anticipated next-gen title to be the "best selling new video game IP in history." Wow, really?
The way that's phrased, it sounds like they're referring to any new game that kicked off a franchise. This would include the likes of Super Mario Bros. and Final Fantasy , for crying out loud. Maybe it has a chance at being the top new IP of 2014 (in fact, looking at the release list for this year, it probably will be) but the best-selling new IP in history ? Are people still that enamored with shooters? Well, I suppose they are.
Let's not forget that Destiny is probably going to receive some serious advertising assistance. The game is going to be absolutely everywhere later this summer.
Related Game(s): Destiny