Sony is gaining back lost ground all over the globe.

Perhaps it's most notable in the US, where Microsoft's Xbox 360 dominated the region for seven years or so. However, after the reign of the PS2, Sony slipped in just about every major region with the PS3. The PS4 is allowing them to gain in back, though, as evidenced by what PlayStation UK boss Fergal Gara told the audience during an event in London.

As cited by GameSpot , Gara revealed that the ratio of PS4 to Xbox One sales in the UK is currently at about 1.5:1. He was obviously happy to announce that, because he also admitted that Sony told him last year that PlayStation needed "recapture the UK market." They lost too much ground to Microsoft over the past generation, and Gara said the company needed to "rediscover some grit."

Gara then revealed that Sony's market share in both home and portable consoles in the UK grew from 23 percent to 40 percent in just the last two years. Undoubtedly, the PS4 helped with those numbers. Earlier, Sony announced that the PS4 was the fastest-selling game machine in UK history.

Sony also took the opportunity to announce the new Vita slim for the region.

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WorldEndsWithMe
WorldEndsWithMe
7 years ago

Next stop USA

trumpetmon65
trumpetmon65
7 years ago

I just hope they don't ruin this second chance. Not that I think they will, I just don't have anything to do right now but read posts and reply to them. Here's to more third party Sony exclusives… Not that I think that will happen either…

WorldEndsWithMe
WorldEndsWithMe
7 years ago

Would be kinda cool though, and would make sense since the bone is gonna sell bad in the rest of the world.

Beamboom
Beamboom
7 years ago

The Xbone is not gonna sell so bad that it's not worth releasing games for. That's the Vita. 🙂

telly
telly
7 years ago

Considering they've barely even revealed any of the dozens of exclusive games under development internally, Sony is REALLY off to an impressive start.

ulsterscot
ulsterscot
7 years ago

expect a Titanfall advertising blitz in the coming weeks – this game could be a real system seller for the xbone

WorldEndsWithMe
WorldEndsWithMe
7 years ago

its their last hope

akmdpc
akmdpc
7 years ago

I think the PS4 will officially overtake US sales starting now. There were three PS4's at Target this morning and the guy said they sold out of three yesterday. MS could only pray to sell three XO at a random Target in one day. Hopefully, supply will soon catch up and we can see who comes out on top.

Mr_Sterg
Mr_Sterg
7 years ago

I hope xbox puts up a great fight. Competition is always great.

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