EA's Madden NFL 12 has already sold a million and a half copies. But it didn't come out in August.
Well, it officially launched August 30, but that can't help the monthly NPD numbers . So for the first time, the new Madden installment doesn't top the software sales chart for August and unfortunately, total industry retail sales fell 23%, from $873.8 million to $669.9 million in the US.
Software fell the furthest (down 37%) and again, the lack of Madden has a drastic impact. On the hardware front, sales were up month-over-month but still down 12% in comparison to August 2010. On the good side, Square Enix's stellar Deus Ex: Human Revolution took the top spot even though it was out for only one week during the month. NCAA Football 12 took the second spot and Call of Duty: Black Ops came in at #3. …yeah, slow month.
Here's Sony's official reply from SCEA Sr. Director of Corporate Communications, Patrick Seybold:
"Despite inventory constraints at retail during the first half of August, PS3 hardware sales were very strong the last two weeks of the month following the $50 price cut and the new inFAMOUS 2 bundle. The new PS3 price point, combined with PlayStation Move and the industry's strongest lineup of exclusive titles, including Uncharted 3 and Everybody Dance, positions us for an amazing holiday season."
I'm no analyst but here's a prediction: expect numbers to rise over the next few months. Shocker, huh?