It's all good news for Activision.
The Call of Duty XP event will be in full swing this weekend and to kick things off, Activision Publishing CEO Eric Hirshberg handed out some very significant statistics concerning their blockbuster Call of Duty franchise.
Thus far, Call of Duty: Black Ops players have purchased 18 million map packs since the game's launch, and that means the average amount spent on the record-breaking title comes to $76 per user. This shouldn't be too surprising, though, as the average Modern Warfare 2 player spent about the same ($74).
But the numbers may go up across the board when Modern Warfare 3 hits in November. Hirshberg confirmed that pre-orders are running along at a record pace, and the publisher expects the pre-order total to eclipse that of Black Ops "by a significant margin." MW3 will also receive the largest marketing campaign in Activision's history…so prepare for a massive fall blitz.
Lastly, Hirshberg said the price of Call of Duty Elite would make it a "no-brainer" for members of the community, and it'll be designed for both hardcore and casual players. Yes, it's all rosy for everything CoD.
Related Game(s): Call of Duty: Black Ops