We've only got one thing to say: Kevin Butler is the man.

We thought he might've jumped ship. We hadn't seen our favorite pitchman for quite some time. Then we hear he's an executive at some flooring company. But we should've known.

Sony was just gearing up for their new PlayStation campaign: Long Live Play. You'll start seeing spots for this new initiative at various websites, TV networks and retailers, and don't forget the social networking places. The PlayStation 3 has just dropped in price down to $249 and with a slew of great games already available (and more on the way), there has never been a better time to be a member of the PlayStation family.

But don't take our word for it.




See, this is why Kevin Butler should always be part of PlayStation. Always.

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Zemus101
Zemus101
9 years ago

Ah yes, goodness that's awesome. Nice to have Playstation back to normal after all the shenanigans.

LimitedVertigo
LimitedVertigo
9 years ago

Are you getting WKC2? I was looking forward to playing FFXIV with you but we both know what happened there.


Last edited by LimitedVertigo on 8/30/2011 9:39:44 PM

Stabs88
Stabs88
9 years ago

Im getting WKC2! Altho i have to play through the first one. Im still game for the online

PSN: suburb_botanist

Zemus101
Zemus101
9 years ago

Ah, sorry I didn't respond sooner. Hit me up on PSN. But um.. WKC2 I will be picking up, eventually. My games have already been picked out for this year and I can afford about 3 of em >< Miiiight be able to fit in one more if I try, but it's probably going to be Saints Row 3 or um …does the ICO Collection come out this year? that'll be discounted anyways.

So yeah, WKC2 eventually. Maybe January or something.

FFXIV is still comin! They're just treating it as a re-launch so they wanna get it right. Currently Yoshi-P and his team are working on patch 1.19, so by 1.20 I think that's the big one, we'll hopefully hear more about PS3.

LimitedVertigo
LimitedVertigo
9 years ago

Stab add me, my PSN is Limited_Vert

Zemus,

I hear ya about all the games. I too am getting SaintsRow3 and the ICO/SOTC collection comes out in less than a month!

PasteNuggs
PasteNuggs
9 years ago

I saw him tweeting about going to this flooring company and thought how is it possible for a fictional character to go another company. The only thing I could think of was maybe a different company bought the rights to the character. Never heard of that though. Anyway, KB rules.

Killa Tequilla
Killa Tequilla
9 years ago

Everyone loves Kevin even Xbox fanboys.


Last edited by Killa Tequilla on 8/30/2011 9:31:57 PM

playaplus
playaplus
9 years ago

lol looks like they took something that's been done in wrestling. Nicely don sony. I thought this was real. Kevin is real dammit lol https://casting.thetester.com/playaplus

ZettaiSeigi
ZettaiSeigi
9 years ago

How can this guy keep going epic? LOL That ad was hilarious and should be on TV more!

psxmax
psxmax
9 years ago

I couldn't agree with you anymore. Do you need any flooring?

LimitedVertigo
LimitedVertigo
9 years ago

Sony needs to push these advertisements out more than they do. I see 360 ads all over the place on TV during peak hours of the day.

AcHiLLiA
AcHiLLiA
9 years ago

yah they should, Microsoft over does it, they got money and still desperate it. haha

main_event05
main_event05
9 years ago

Who stopped loving this guy?? I saw Bad Teacher today and during the open house scene i was like, "Oh s**t, it's Kevin Butler."

WorldEndsWithMe
WorldEndsWithMe
9 years ago

He would be the only reason to see that movie.

main_event05
main_event05
9 years ago

He was only in it for a few minutes and he wasn't especially funny. but still….

tridon
tridon
9 years ago

Bad Teacher is probably the biggest disappointment at the theatres this year. I couldn't believe that it made over $100-million at the domestic box office until I remembered that Kevin Butler was in it for one minute. That one minute's what gave that horrible movie its success.

Danny007
Danny007
9 years ago

That was truly amazing.

shadowpal2
shadowpal2
9 years ago

I felt quite bad when I heard the news that he left to be some executive at a flooring company. I mean after all the unfortunate things Sony and the Playstation brand went through this year I would think that him leaving would have hurt the most.

BUT THANK GOD ALL MIGHTY THAT HE ISN'T!! YEAAAAAAAA!!!!!!!!! LONG LIVE PLAY!

WorldEndsWithMe
WorldEndsWithMe
9 years ago

I'm sure it was a joke, but you know there are those floor advertisements at the grocery store that could use a pretend person. Maybe making up "Kevin Butler" and trademarking it was the only way to be safe from Microsoft buying out the actor to do their spots.

As much as I DO love KB ads, and I do, I think some of the games should also have some serious marketing campaigns behind them alongside Butler. Uncharted 2 deserves a full on trailer commercial instead of a guy talking about his girlfriend.

Ben Dutka PSXE
Ben Dutka PSXE
9 years ago

Kevin Butler is God.

Killa Tequilla
Killa Tequilla
9 years ago

Ben isn't that the "Starting at 299" old Ps3 price? On the pic

Ben Dutka PSXE
Ben Dutka PSXE
9 years ago

Yeah. Thought it'd be appropriate for Kevin's history with PlayStation.

AcHiLLiA
AcHiLLiA
9 years ago

God in the gaming industry that is. hahaha, yah.

Dancemachine55
Dancemachine55
9 years ago

Only one word can describe what Kevin Butler and Sony have achieved….

EPIC!!

Ahhh.. Kevin is back!!

shadowscorpio
shadowscorpio
9 years ago

I started watching and the second KB started talking I couldn't hold in the laughs. I already knew the 'querky' humour was coming and it did. " -Long Live Play-station

Underdog15
Underdog15
9 years ago

Nice. The cast of Xenogears in your avatar pic. Every time I see something from that game, I get an urge to play it.

Dreno
Dreno
9 years ago

Best KB line ever :

"When they said they wanted their test car's back, I said MWUAHAHAHAHAHA"

Oyashiro
Oyashiro
9 years ago

Welcome back, Butler… Welcome back. *Wipes tear from corner of eye*

sirbob6
sirbob6
9 years ago

Well, that was epic.
Good to see him back for the fall lineup. I shall wait for his new commercials with great lust.

___________
___________
9 years ago

finally!
why the hell dont they show these commercials worldwide?
there normally really creative and really funny!

Zorigo
Zorigo
9 years ago

XD
Ahh, normality

SolidFantasy
SolidFantasy
9 years ago

Hahaha! That was awesome. Almost makes you feel bad for the hardcore Xbot drones that have to hold back the urge to laugh when they see that one.
It's nice to advertising that's targeted to my demograph for a change.

tridon
tridon
9 years ago

I wanna start a petition. The PS4 should be a bust of Kevin's head, where his mouth is the disc-drive. He's just that awesome. Screw Crash, Spyro, Jak, Ratchet and Sackboy… Kevin Butler is the TRUE mascot of the PlayStation!

SolidFantasy
SolidFantasy
9 years ago

Is there really a Play Station HQ that looks like that. Is there a giant billboard that says LONG LIVE PLAY and if so is it flaming right now? Because that would be pretty cool if there was.

maxpontiac
maxpontiac
9 years ago

The ending of that commercial is classic.

DrRockso87
DrRockso87
9 years ago

The only part of E3 that was lacking (well, besides a Ratchet & Clank HD collection announcement and some footage of The Last Guardian) was Kevin Butler. I remember watching thinking, "When the hell is he coming out already?!"

Glad he's back. Resistance 3, God of War Origins HD, Team Ico HD, Ratchet & Clank: All 4 One, Uncharted 3, etc. I want to see commercials of him promoting all of these please!!

tazdood1199
tazdood1199
9 years ago

Ok, that was…just…the words "AMAZING" and "EPIC" come to mind. Welcome back, Mr. Butler!

AcHiLLiA
AcHiLLiA
9 years ago

I love the quote "Long Live Play"

Robochic
Robochic
9 years ago

I love KB!!!
Sony has hit it dead on with their advertisments.

TheHighlander
TheHighlander
9 years ago

Kevin Butler returns.

Long Live Play.

Long Live PlayStation.

What more needs to be said?

Oh, I know, run this commercial on the NFL's opening weekend and bracket it with the Madden NFL 12 commercial that finishes with the PS3 ident. That would do more to help Sony and PS3 in the NA market than anything except a $100 price cut.


Last edited by TheHighlander on 8/31/2011 2:37:38 PM

anjpikapp3
anjpikapp3
9 years ago

"Long live owning a TV worth more then your car!"

-So true! still paying my TV off though both of my cars are paid for… Love Kevin and hope he keeps doing what he does for Sony!!

djbool
djbool
9 years ago

Nice

ChloeAngelCat
ChloeAngelCat
9 years ago

Kevin Butler for the win and he cool and funny