Great. This is just what we need; more incentive for developers to slack on single-player experiences.
According to an irritating new trend discussed at CNN , only 10% of gamers actually finish the games they purchase. So of course, the challenge is to produce a campaign that keeps the player entertained right up until the end. Unfortunately, Activision production contractor Keith Fuller had this to say:
"What I've been told as a blanket expectation is that 90 percent of players who start your game will never see the end of it unless they watch a clip on YouTube."
The 10% number comes from Raptr, an online service that tracks gaming trends and tendencies; one cited game that apparently supported the 10% claim was Rockstar's Red Dead Redemption . So why are fewer and fewer people finishing their games, even with shorter and shorter campaigns? It goes well beyond the multiplayer boom, although that's certainly a factor.
The average age of a gamer continues to climb, and the older we get, the less time we tend to have. But regardless of the reasons, the single-player experience is on the decline, and we have to accept that. Personally, I really hate having games in my collection I haven't completed but I'm sure I'm in the minority.