So everyone has been jumping on EA's back after the company took a big jab at Activision , hinting that Call of Duty might end up like former mega-blockbuster franchises Guitar Hero and Tony Hawk .
Some are accusing EA of starting a flame war between publishers, which is being called very unprofessional. Others say Activision deserves all the flak it gets, regardless of the two shooters in question ( Call of Duty: Modern Warfare 3 and Battlefield 3 ). Furthermore, one can bet that such a war of words is only going to escalate over the coming months. But with all the editorials and opinion pieces, and all the knee-jerk gamer reactions, everyone is acting like they're surprised . …why?
If this is a race, EA is behind. And in fact, going strictly by sales numbers, there's really no way their horse can win, even if it ultimately wins the review score war. But of course, EA will be happy if they steal away a few die-hard CoD fans and if they wish to one-up Activision, it'll take time. And one of the best ways to put your game in the limelight…? Yeah, you guessed it. EA is going to keep taking jabs at Activision because it erupts in a series of headlines, which in turn plasters the name of BF3 all over the Internet. And you know, it almost doesn't matter if the mud-slinging reflects badly on EA. They need to play catch up.
I think my first reaction when I saw Brown's scathing words was, "well, they've started. I'm a little surprised they didn't start with the heavy punches a few months ago." Expect more of it. And don't be surprised. This campaign is just getting started and the lagging contestant needs to make some waves.