As you all know by now, the PlayStation 3 will soon fall in price ; the worldwide price cut was announced during GamesCom 2011.
Now, Sony has reflected on the move to drop the cost of the 160GB and 320GB PS3 models by $50. Sony director of hardware marketing, John Koller, told IGN that the "time was right" and the company expects to gain "a lot of traction." Koller also confirmed that even with the price cut, the system will remain profitable, and it takes a lot of time for such price drops to come about. In fact, Sony has had this move in mind "for over a year."
And of course, Sony hopes to attract more gamers with the cheaper console:
"We're opening our arms for the Xbox 360 and Wii owners to come over. There's a real opportunity for those consumers to be able to play, what we view, are the best games in the industry on the PS3 this fall.
There's a significant number of Xbox 360 and Wii owners who would like that second console and want to have the opportunity to play these exclusive games and content experiences, and this new price point allows them to do that."
As we head into the fall and holiday season, having the cheapest PS3 price possible (while still being profitable) is undoubtedly the best decision Sony could've made. Given the games showing up, how can you afford to pass on the PS3 for much longer…? We're talking to you, Xbox 360 and Wii players.