Many expected it would happen.
Today, Sony Computer Entertainment (SCE) has announced a global price cut for the PlayStation 3:
The unit that comes with a 160GB hard drive, which currently holds a retail cost of $299, will soon drop in price to $249. The 320GB model will also receive the same $50 price cut; falling from $349 to $299. All new prices for North America and European/PAL territories will go into effect on August 18.
With cumulative worldwide sales reaching 50 million as of March 29, 2011, and featuring an exclusive software lineup that is second to none, the PS3 has proven its worth. Blu-Ray, 3D, PlayStation Move, the ever-expanding PlayStation Network; it's all part of the package and now, with over 60,000 games and video content on the PSN and a grand total of 2,495 titles available, the system is more attractive than ever.
And of course, with the release of several more hot exclusives in the future, including Uncharted 3: Drake's Deception and Resistance 3 , most any hardcore gamer needs a PS3 at home. Back in 2006, when the system first launched, things were just a little different…in all honesty, I never would've purchased one if it hadn't been required for work. But now, things have changed. A lot .
Finally, we would like to add the reaction of EEDAR analyst Jesse Divnich:
"We are pleased to see the PlayStation 3 increase its value to consumers by reducing the price of the PlayStation 3 hardware from $299 to $249 (with comparable reductions in other regions). It is no secret that the PlayStation 3 has been struggling for some time against the Microsoft Xbox 360 in North America (but slightly outperforming in Europe) and this price reduction will undeniably increase hardware and software sales of the PlayStation 3 in all regions, both in the short and long-term.
We can only imagine that third-party publishers and retailers are excited by Sony’s announcement as it lowers the barrier of entry to consumers before the crucial holiday season."